ORPC’s strategy emphasizes excellence in consumer-centric product creation. Through continuous research and development, ORPC seeks to develop new and better sporting/recreational goods, services and experiences that appeal to both consumers and trade customers. In 2018, the Group put in place a new consumer-driven innovation and design process to drive implementation of best practices and cross-learning throughout the brands. This renewal of ORPC R&D and creative processes concentrates on exploring unmet consumer needs and wants, and elevates the design capabilities to meet changing and growing consumer demands.